AI

Churn-risk prediction in a lead and consultation CRM

An AI feature that flags students at risk of leaving in advance, from attendance, grades and consultation records

The challenge

In many cases a student's intention to leave only came up at the consultation itself, leaving no time to respond in advance.

What we did

We pulled together attendance, homework, grades and consultation records to calculate a churn-risk score, and set it to notify the student's teacher and the consultation manager once the threshold is passed. The notification also shows the grounds for the risk assessment.

Key features

  • Churn-risk score per student, with the grounds shown
  • Suggested consultation assignments
  • Consultation note summaries

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